March 31, 2022

Use mix of experiential water outside (environment) and inside the shower (shower performance).
Models interacting with water in shower space. 

ABOUT THE TARGET MARKET / CLUSTER 

Self-care is a priority. The New Year is a time where many strive to make positive lifestyle changes. New Sophisticates have prioritized kitchen and bath remodel/refresh projects in the next 12 months.

MESSAGING PILLARS

  • Cleanliness/Performance
  • Control, Safety & Brand Trust
  • Comfort

PRODUCT FEATURE(S) and/or BENEFIT(S)

  • Multiple faucet types & performance
  • Exclusive water technologies: Katalyst, CleanCoat, MasterClean
  • Digital shower controller